How Little Caesars Pizza Became a Digital Company

60mins

Yes, Little Caesars, the pizza company. 🍕 Like many food and beverage companies, Little Caesars used to meet their customers’ needs solely in-store. But as the industry rapidly went digital in the last 5 years, so did they.

With a singular focus on customer satisfaction and speed-of-purchase, Little Caesars is now a digital leader in their industry. Join us and Erica Olson, Little Caesars’ Lead UX, as she shares how her team went from not even having online order, to having a 4.5+ star-rated Pizza Portal app driving pizza sales worldwide.

Speakers

During this session, we'll cover:

How much it’s paid off to prioritize their user needs over pure aesthetics in UX
Their structured approach to driving UX quality and efficiency from product to design to dev
Why Zeplin's their source of product truth and approvals for the entire org, including QA, product owners, ops, and marketing
Key capabilities in Zeplin that fuel production speed and success across all their product lines, including documentation, organization, and team workflows